WhatsApp for Business API – What You Need to Know

WhatsApp – fast, simple and convenient with 2 Billion monthly users across 180 countries and in up to 60 languages. Since unveiling their API (Application Programming Interface), the buzz surrounding WhatsApp is as loud as ever, and here’s why…

1. Its Ability To Aid Customer Relationship Management

Great Customer Relationship Management is the holy grail for a business. How can WhatsApp help to deliver great CRM and Retention?

Your Company Information All In One Place.

WhatsApp for Business allows you to create a ‘Business Profile’ which can include helpful information such as your address, business description, email address, and website.

Quick Replies.

Want to make sure you provide great customer service on every occasion? Do you need to come back to a conversation later? Save your go-to responses to ensure consistency. This tool allows you to effectively and efficiently communicate with your customers and track the communication history.

Multimedia Communications

Photos, videos, documents, slideshares and more… brands have the freedom to be creative with their conversations in WhatsApp for Business with the introduction of an API. Move beyond a simple text or email; you can send documents of up to 100MB so it’s easy to get over what you need to who you want”

(Source: WhatsApp, 2020)

2. It’s Private & Secure

Adapting to changing regulations and policies can prove to be difficult for many companies. With legislation such as GDPR, companies are vigilant about their approach to data. WhatsApp has three significant features to reassure both businesses and consumers:

“When you message a WhatsApp business account, your message is delivered securely to the destination chosen by the business.”

(Source: WhatsApp, 2020)

Assurances such as this give users confidence that their data is being handled appropriately and allows businesses to cultivate trust with their customers. The result? A familiar and secure way for businesses and customers to connect.

3. Have Real Conversations

On WhatsApp, businesses and their customers can interact directly and importantly have real conversations. Stale and clunky automated messaging is a thing of the past. WhatsApp serves as an effective communication tool to engage with your customers – especially with the introduction of its API and multimedia functionality.

4. Convenience

“2 Billion monthly users across 180 countries and in up to 60 languages” – remember this? Convenience is king when it comes to customer engagement, so using a platform with a reach as broad as WhatsApp is a shrewd move. Industry trends also indicate an uptake in the use of messaging platforms for connecting with friends, family and importantly businesses.

  • Every minute 18 Million text are sent. (Source: DOMO Report, 2019)
  • Based on monthly active users, WhatsApp is the most popular global messenger app as of October 2019 (Source: Statista 2019)

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