Blog

Can you guess how much money was lost to phishing in 2020? An estimated € 54 million!

According to the FBI report phishing is an all favourite of the cyber-criminals over the past five years. Every day, people fall for scams on the regular, leaving them out of pocket, slightly confused, and upset when they can’t afford their vacation to Barbados. Therefore, to avoid the undeniable disappointment and frustration, it’s essential to understand phishing, preventing you and your loved ones from falling victim. Oh, and to ensure you have enough spending money for that trip…

To help clear up the confusion surrounding phishing, this article is full of information what it is and how to protect yourself. However, the overarching theme is how millions of pounds, euros, dollars, and other currencies are lost each year due to phishing via SMS and other scams – we’re here to help you prevent this from happening to you, whether it’s the first time, or tenth time (we really hope it isn’t the tenth time…).

So, without further ado, let’s reel it in and get to it.

“Is it secret? Is it safe?” – Gandalf – Fellowship of the Ring – J. R. R. Tolkien

Those immortal words were spoken about quite a different subject matter than the one we’re addressing today: A magical ring that was once seen as just a clever trick. Those words were fuelled by worry, by traumatic experience, and by healthy paranoia.

We’re no wizards of course; our knowledge is limited to this too, too solid realm (read some Shakespeare if you don’t get the reference). And yet many of us had those same questions immediately spring to mind when WhatsApp recently announced their Terms of Service changes. The line that sparked the most alarm was:

“WhatsApp receives information from, and shares information with, the other Facebook Companies. We may use the information we receive from them, and they may use the information we share with them, to help operate.”

“WhatsApp – fast, simple and convenient with 2 Billion monthly users across 180 countries and in up to 60 languages. Since unveiling their API (Application Programming Interface), the buzz surrounding WhatsApp is as loud as ever and here’s why…

1. Its Ability To Aid Customer Relationship Management

Great Customer Relationship Management is the holy grail for a business. How can WhatsApp help to deliver great CRM and Retention?

Your Company Information All In One Place.

WhatsApp for Business allows you to create a ‘Business Profile’ which can include helpful information such as your address, business description, email address, and website.